Reach the Right People
＆ Increase Your Impact
Hello! I’m Chantell Collins, MBA
Let’s help your sustainable lifestyle brand increase its social impact and sell more with integrity on Pinterest.
Reach the Right People
＆ Increase Your Impact
Hello! I’m Chantell Collins, MBA
Let’s help your sustainable lifestyle brand increase its social impact & sell more with integrity on Pinterest.
AS SEEN ON
Does your product-based brand fit in these boxes?
You want to strengthen your reputation as an ethical brand and access a wider audience of conscious consumers.
You need help elevating your sustainable product above the green-washed imposters.
You know paid advertising can bring a significant return on investment but aren’t sure where to look next.
Without a solid strategy, social media can suck
(especially for sustainable brands)
The social media landscape has become increasingly hostile for eco-friendly SMEs.
Greenwashing is flooding the online market. Organic reach is plummeting. Algorithms are changing at a head-spinning rate. iOS updates have pummeled Facebook and Instagram ads with email marketing potentially next.
Sustainable brands are scrambling to keep up but lose too many hours trying to boost engagement and “beat the algorithm”.
As a genuine sustainable lifestyle brand, we’ll help you:
- Reach the right people: conscious consumers
- At the right time: when they’re in the buying mindset
- In the right place: on the go-to shopping platform that’s possibly the friendliest place on the internet – Pinterest!
So you can stop fighting for the attention of followers and cursing Facebook.
And focus on converting cold audiences to raving fans faster on Pinterest. With more cost-effective and consistent results than other social platforms.
Without a solid strategy, social media can suck
(especially for sustainable brands)
The social media landscape has become increasingly hostile for eco-friendly SMEs.
Greenwashing is flooding the online market. Organic reach is plummeting. Algorithms are changing at a head-spinning rate. iOS updates have pummeled Facebook and Instagram ads with email marketing potentially next.
Sustainable brands are scrambling to keep up but lose too many hours trying to boost engagement and “beat the algorithm”.
As a genuine sustainable lifestyle brand, we’ll help you:
- Reach the right people: conscious consumers
- At the right time: when they’re in the buying mindset
- In the right place: on the go-to shopping platform that’s possibly the friendliest place on the internet – Pinterest!
So you can stop fighting for the attention of followers and cursing Facebook.
And focus on converting cold audiences to raving fans faster on Pinterest. With more cost-effective and consistent results than other social platforms.
Show up where shoppers are searching for sustainable solutions
Pinterest is becoming the go-to shopping platform
- 89% of users are on Pinterest for purchase inspiration
- 80% of weekly users have discovered a new brand or product on Pinterest
- 1 in 2 users has made a purchase after seeing a promoted pin (paid advertisement).
Does your product belong here?
90% of weekly users (pinners) use Pinterest to make purchase decisions and 59% use Pinterest to find out more about their purchases.
People are looking to Pinterest for eco-inspiration
- 8 in 10 people on Pinterest have increased their sustainability behaviors since 2020
- Pinners are 55% more likely to buy more sustainably made products than non-Pinners
- 3 in 5 Pinners want digital platforms to help them discover and connect with eco-friendly brands.
Was your brand one of them?
People are looking to Pinterest for eco-inspiration
- 8 in 10 people on Pinterest have increased their sustainability behaviors since 2020
- Pinners are 55% more likely to buy more sustainably made products than non-Pinners
- 3 in 5 Pinners want digital platforms to help them discover and connect with eco-friendly brands.
Was your brand one of them?
More people are joining Pinterest each year
- Globally – 60% of all Pinterest users are women
- Australia – 4.5M users on Pinterest
- US – 45% of people with a household income over $100K are on Pinterest.
Is your audience on Pinterest?
In 2020, Pinterest increased its monthly active users to 459 million. That’s more active monthly users than Twitter and Snapchat had combined.
More people are joining Pinterest each year
- Globally – 60% of all Pinterest users are women
- Australia – 4.5M users on Pinterest
- US – 45% of people with a household income over $100K are on Pinterest.
Is your audience on Pinterest?
In 2020, Pinterest increased its monthly active users to 459 million. That’s more active monthly users than Twitter and Snapchat had combined.
Reach the right people with Pinterest advertising
Our customised Pinterest marketing strategies include organic management and full-funnel advertising, so you can reach future customers at various points of their buying journey.
Increase ROI with full-funnel Pinterest Ads
- Pinterest Ads are 2.3x more efficient cost per conversion than other ads on social media
- Compared to social media ads, Pinterest Ads give a 2x higher return on ad spend for retail brands.
Meet potential new buyers with a prospecting campaign
- Go beyond your follower count and connect with a wider audience with prospecting campaigns
- Get access to targeting tools to focus on your ideal customers (based on demographics, interests, and keywords).
Rekindle missed opportunities with a retargeting campaign
- Give visual reminders to customers at critical stages of the buyer’s journey such as engagement, website visit, email sign-up, and add-to-cart
- Reduce your abandoned cart rate, even if those website visitors originated on a different platform.
2021 Pinterest advertising case study
- Products ranging from $149 – $197 USD each
- Target market in the US, Canada, UK, Australia, and NZ
- Multiple campaigns (prospecting and targeting)
- Over $110,000 USD in advertising revenue
- 5.43x return on advertising spend (ROAS)
How we help sustainable brands sell more on Pinterest
Our calm and measured approach is to make platform changes work for you.
We’ll create a custom Pinterest marketing strategy that provides a competitive advantage over greenwashed imposters. Then curate your best content into captivating pins and lovingly nurture an eco-conscious community on Pinterest
A full-funnel Pinterest marketing strategy for a product-based brand includes:
- Product catalogue to make buying on the platform easier
- Standard and video pins for visually-enticing product content
- Idea pins for supporting content to increase engagement
- Pinterest ads to attract a new audience and retarget website visitors.
Are you ready to stop wasting money on platforms that aren’t converting cold audiences into loyal customers?
Pinterest management packages
Choose from a starter package including Pinterest account set up or ongoing full-service management with Pinterest advertising.
Start Pinterest Strong
(from $550 USD)
Pinterest set up and customised strategy with a helpful handover for in-house management.
INCLUDES:
- Initial consult call
- Keyword and audience research (demographics and interests)
- Custom Pinterest strategy
- Pinterest profile set up and verification
- Pinterest tag, rich pins, and board set up
- Tailwind strategy and set up
- Copy for account profile, products, boards, and pins
- Product catalogue creation
- Handover including video walk-through of Pinterest and Tailwind
Full-Force Pinterest
(from $1170 USD / month)
Done-for-you Pinterest marketing and advertising management for a new or existing account.
INCLUDES:
- Initial consult call
- Keyword and audience research (demographics and interests)
- Custom Pinterest strategy
- Pinterest profile set up and verification
- Pinterest tag, rich pins, and board set up
- Tailwind strategy and set up
- Copy for account profile, products, boards, and pins
- Product catalogue creation
- 20x fresh pins per month
- Monthly Pinterest and Tailwind account management
- Pinterest advertising set up and management
- Bi-weekly email updates and monthly one-on-one calls
- Monthly reporting and analytics
“Chantell is amazing. She manages all of my Pinterest (organic and ads) and Facebook ads for my small digital product-based business. Firstly, she is extremely professional and does everything she says she will do, on time. She gives me constant updates and is extremely organized… She keeps on top of all changes and updates with the social and ad platforms (which is happening CONSTANTLY) including having meetings with people from Pinterest and Facebook on my behalf. She is always adapting strategies to get my ads performing at the best they can be and making the most money they can be. I really appreciate being able to take 99% of this stuff off my plate because it’s not my strength, and Chantell makes it very digestible and manageable.”
Erica Hartwick, CEO of Big Cat Creative
What makes Pinterest different from every other platform?
Unlike other platforms where users become annoyed by seeing products, Pinterest attracts a “high intent” audience. Users with a buying mindset are actively looking for novel new ideas. That means they are generally more receptive to relevant, aesthetically-pleasing advertisements and product-related content.
- Pinterest is both a social media platform and a visual search engine. So your reach isn’t limited to your followers.
- New content (i.e. pins) can be discovered through personalised home feeds, curated inspiration, shopping spotlights, popular trends, and searches for new ideas.
- Pins are perennial. Lasting 16,000x longer than a Facebook post, Pinterest pins could be bringing in buyers months after publishing.
Unlike other platforms where users become annoyed by seeing products, Pinterest attracts a “high intent” audience. Users with a buying mindset are actively looking for novel new ideas. That means they are generally more receptive to relevant, aesthetically-pleasing advertisements and product-related content.
- Pinterest is both a social media platform and a visual search engine. So your reach isn’t limited to your followers.
- New content (i.e. pins) can be discovered through personalized home feeds, curated inspiration, shopping spotlights, popular trends, and searches for new ideas.
- Pins are perennial. Lasting 16,000x longer than a Facebook post, Pinterest pins could be bringing in buyers months after publishing.
Pinterest creative we’ve created
Rather than losing money on content people scroll past, we’ll help you reach the right people with stunning creative that attracts clicks and conversions.
“Chantell has been fantastic to work with – I love not having to even think about social media marketing more than a couple of hours per month. She crafts great content, manages the reporting, and makes it easier for me to connect with clients around the world. Save yourself the time and energy of managing multiple social media accounts and hire Chantell!”
Kate Bagoy, Business Coach & Consultant
Let me introduce myself
I’m Chantell – a Pinterest Advertising Specialist, eco enthusiast, and occasional travel writer.
After living in eight countries across four continents, I’m happily settled in my home state of Queensland, Australia.
This is where I spent the first decade of my career in higher education and corporate finance. With the exception of one pivotal year on Wall Street.
I’ve always felt drawn towards digital marketing and thankfully, found the courage to make the switch in 2015.
Now I’m proud to have worked with 150+ companies including tourism boards, B2B service providers, and B2C lifestyle brands.
In the past six years, I’ve managed two digital marketing agencies offering the full suite of services from search engine optimization (SEO) to pay-per-click (PPC) advertising.
This is how I realised the untapped potential of Pinterest for product-based businesses.
Pinterest is quickly becoming the go-to shopping platform and its updates support this trajectory.
As someone who deeply cares about sustainable living, I want to help eco-friendly brands get in front of conscious consumers so you can increase your social impact and sell more with integrity on Pinterest.
So, whether you’ve never heard of Pinterest or have a profile but don’t know what to do next – let’s have a (virtual) coffee and see how I can help.
WORKED WITH
True story: Starting in 2015, I built a travel blog and tour business from the ground up to over 60,000 followers. I decided to sell the business in 2021 so I could specialise in Pinterest advertising for sustainable brands.
Chantell created an incredible workshop on mastering Pinterest Ads for my blogging membership. My members were blown away — not only by the quality of the presentation but also by just how much Chantell knows about Pinterest. She gave loads of examples showing results she’s gotten for clients and broke down step-by-step how others could also see success with Pinterest Ads. I couldn’t have asked for a better instructor on this (often confusing) subject!
Jessie Festa, Editor of Jessie on a Journey
Our mission
For you: Help sustainable lifestyle brands sell more with integrity on Pinterest
For the people: Make sustainable living more accessible online
For the planet: Support sustainable consumption and production patterns.
Source: The Sustainable Development Goals Report 2021 by the United Nations
Who we work with
This is for you if:
- You’re a small to medium-sized business in Australia or the United States
- You’re in business to make the world a better place with sustainable lifestyle products such as home decor, furniture, fashion, or beauty products
- You’re not here to greenwash. You’re committed to your eco-credentials. Your production processes are designed to reduce waste, carbon emissions, deforestation, and/or water use.
- Your brand already had a social media presence but you’re looking to expand your customer base and see more exciting results.
This isn’t for you if:
- You are a blogger, content creator, or have a service-based business
- Sustainable living and conscious consumerism are not important to you
- You don’t want to invest in paid social media advertising
- You are looking to hire a virtual assistant or marketing employee in-house.
This isn’t for you if:
- You are a blogger, content creator, or have a service-based business
- Sustainable living and conscious consumerism are not important to you
- You don’t want to invest in paid social media advertising
- You are looking to hire a virtual assistant or marketing employee in-house
Why choose us
We’re confident that you’ll love working with us and here’s why.
Experienced Team
5-star reviews on Google and LinkedIn
Based in Queensland. Servicing Australia and the US
Ethical Investment
Our Ethical Move Pledge means we put the person before the sale
Competitive Pricing
$0 set up fees
Clear, transparent service packages
No lock-in contracts
Integrity in Sustainability
We stand by our values.
1% of all packages are donated to Rainforest Rescue
What’s in the Pinterest packages
1% of all Pinterest packages are donated to Rainforest Rescue.
| Start Pinterest Strong | Full-Force Pinterest | |
| $550 USD (one time only) | $1170 USD* per month | |
| STRATEGY | ||
| Initial consult call | ✓ | ✓ |
| Keyword and audience research | ✓ | ✓ |
| Custom Pinterest strategy | ✓ | ✓ |
| Bi-weekly email updates | ✓ | |
| Monthly one-on-one calls | ✓ | |
| Monthly analytics report | ✓ | |
| Handover video | ✓ | |
| PROFILE SET UP | ||
| Profile creation and verification | ✓ | ✓ |
| Pinterest tag set up | ✓ | ✓ |
| Rich pins set up | ✓ | ✓ |
| Board creation and group board requests | ✓ | ✓ |
| Tailwind set up | ✓ | ✓ |
| PIN & PRODUCT CREATION | ||
| Copy for account profile, products, boards, and pins | ✓ | ✓ |
| Product catalogue creation | ✓ | ✓ |
| 20x fresh pins per month | ✓ | |
| PINTEREST MANAGEMENT | ||
| Tailwind schedule and smartloop | ✓ | |
| New pins published daily | ✓ | |
| Current content pinned daily | ✓ | |
| PINTEREST ADVERTISING * | ||
| Audience creation | ✓ | |
| Full funnel creation | ✓ | |
| Weekly edits (minor) | ✓ | |
| Bi-weekly edits (major) | ✓ | |
*Up to $2.2K USD ad spend per month. Then reviewed on a case-by-case basis.
Does not include Tailwind subscription (optional)
How to get started
1/ Book a consultation
Book a free, no-obligation call to tell me about your business and revenue goals. I’ll let you know which Pinterest marketing package would be a fit for you. Or if I think your time and money would be better spent on another platform.
2/ Choose your package
Start Pinterest Strong is for business owners looking for a kick start and light support. We’ll create your strategy, set up the account, and then hand it over for in-house management.
Full-Force Pinterest is for business owners looking for done-for-you Pinterest marketing and advertising management.
3/ Look forward to increased conversions
We’ll set up a full-funnel strategy to make sure to reach the right audience on Pinterest and optimize based on the metrics that actually matter.
Frequently asked questions
How do pinners see my content on Pinterest?
- Pinners can use the search bar to type in keywords. These will then be matched with relevant content based on matching keywords, quality of content, and engagement.
- On the Pinterest mobile app, pinners can see relevant pins on their home tab.
- Each pinner can follow their favourite creators and visit their profiles to see their shop (with products), most recent pins, and their Pinterest boards.
Do I need a large collection of images and blog posts?
- To begin, you’ll want to have at least high-quality imagery of your products
- Videos, or at least a willingness to record videos, will be beneficial
- Blog posts aren’t necessarily essential but may be recommended.
Why should I invest in Pinterest Ads?
- Compared to social media ads, Pinterest Ads give a 2x higher return on ad spend for retail brands.
- We use a full-funnel strategy that includes:
- Prospecting campaigns to put your sustainable lifestyle brand in front of an entirely new audience
- Retargeting campaigns to reminder engaged pinners and website visitors of your products with visually-enticing ads.
How much does Pinterest cost?
- Pinterest accounts are free.
- Tailwind has associated costs but this is a separate tool and an optional extra.
- There is a cost for Tailwind but this is a free-standing tool and an optional extra.
- For Pinterest Ads, we recommend starting with a $500 per month budget to allocate to ad spend (this is separate from your Pinterest management package and would be charged directly by Pinterest). Ad spend may increase over time but only once we are hitting your ROI goals.
Who pays for the ad spend?
- Pinterest ad spend is separate from your Pinterest management package
- This will be charged to your credit card directly by Pinterest.
Will Pinterest work for my business?
- We specialize in Pinterest marketing and advertising for product-based brands for optimal results on the platform.
- It can be advantageous for brands on Pinterest:
- With multiple products that have value over $50 (depending on your profit margins)
- Who are open to a complimentary content strategy for Pinterest, which can be repurposed for other social media platforms
- Book a call to see if our Pinterest marketing packages are a good fit for your brand.
How do I get started?
- Book a free, no-obligation call to tell me about your business and revenue goals.
- I’ll let you know which Pinterest marketing package would be a fit for you. Or if I think your time and money would be better spent on another platform.
- If you decide to go ahead, I’ll send the first month’s invoice and the next steps with instructions.
Got another question?
Ethical affiliations
Chantell Collins Pin Advertising acknowledges the Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.